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Celestial Sin
Celestial Sin is a boldly branded alcohol company built around the concept of angels gradually succumbing to temptation. This narrative unfolds visually through photography, with the imagery growing darker in tone as the alcohol itself deepens in color.
Deliverables
My Contributions
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Photography
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Mockups of branding
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Process Sheet
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Branding Concepts
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Studio Photography
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Mockup Creation
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Typography
Final Mockups
Photography
The photography draws inspiration from classic artisan paintings, with all elements in the shots created practically. This hands-on approach gives the images a sense of longevity and timelessness that would be difficult to achieve through digital means.
Logo Design
The branding design went through multiple iterations before arriving at the final concept. The “i” in Sin was transformed into a devil’s tail, breaking through the angel’s halo—which now glows red to symbolize the angel’s fall.
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